Indoor soccer facilities need appropriate club design and an effective branding strategy to be successful. In commercial architecture design and marketing must go hand in hand.
The first examples of industrial design applied to commercial and retail outlets dates back to the early 1900’s when man started thinking of a radical new architecture in close contact with production. They began to understand that the success of a brand depends on a strong concept design permeating every aspect of the company. The goal was to make the brand recognizable in the same way through billboards to the handles of the entrance doors.
The true explosion of this design trend became apparent in the 1980’s with the frenzy of globalization proposed by American president Ronald Reagan. The major brands realized what they were selling was not actually the product but the idea associated with their product. In everyday life consumers unknowingly started to promote brands and products associated with the lifestyle they aspire too.
Branding has become a key factor in the success of a product.
In construction and creation of indoor soccer facilities, competition is higher and the customers demand more services. Standardization in the design of private indoor soccer facilities is in some respects inevitable but the largest indoor soccer brands and networks have understood that brand recognition and style is important so they create clubs concepts which can be easily recognized through brand and services.
Goals and Sofive: a clear branding strategy
Today the market is increasingly crowded and large-scale acquisition in emerging markets include a professional brand valuation. A brand such as Goals, the most important 5 a side soccer chain in the world, mentioned the modernization and design of clubhouses and branding as a key value for the success of the club. Goals hired the services of a professional “destination architecture firm” for the redesign of their new Clubhouse 2020.
Likewise, Sofive, one of the largest 5 a side brands in the US, opted for a clear brand strategy which standardized the design and aimed at maximum brand awareness and cost-effectiveness. Standardization is good for their brand and can save money!
As an advisor to many clients, opening an indoor soccer facility WSBSPORT has its own cost-effective solution for the standardization of a club-house. One idea is to use dismantled containers to create different spaces. The modules can be easily prefabricated in the workshop and slightly modified on site. This also gives the sports center an extremely distinctive look, with an urban-street cut that suits the 5 a side world perfectly. Using this concept and in partnership with Mano Arquitectura, GOLAGOL opened in Barcelona in 2016 using containers to host the restaurant, the locker rooms, and the office.
We are working on many concepts and design ideas which we will share on this website when talking about indoor soccer design and opening new indoor soccer centers.