Let’s look at how a French entrepreneur created a plan to open an indoor soccer club for women.
Women’s football is experiencing a moment of great awareness. Not only in the United States, where for years women have elected football as their favorite sport. The emergence of new female stars and the ever better quality of the proposed game now attracts hordes of enthusiasts who fill the stadiums in half the world.
We at WSBSPORT have been following the development of women’s football for years so when Sarah Tavano, an amateur soccer player from Lille, France, called us to ask for help to plan, build and finance her indoor soccer club project, we didn’t hesitate to advise her to invest in the new trend of female soccer. https://wsbsport.com/en/female-soccer-the-wsbsport-project-in-collaboration-with-sarah-leleu-tavano/
Lille is a city where indoor soccer centers have existed for years. All the major chains have at least one pitch. Huge sports retailer Decathlon has even built a pitch at their headquarter. It was necessary to create something new and focus on innovation to come up with a competitive plan.
The preparatory work was focused on 3 phases:
- Definition of the innovative concept and preparation of a presentation document
- Presentation to potential investors (F&F) to request to finance, market validation and promotion
- Search for a suitable location.
The formula devised to finance the indoor soccer center’s first phase was friends and family funding. A company was set up to present the project and around € 20,000 were collected through the sale of stock bonds. The money was used to create a professional package, a strong company logo and, above all. To make the project attractive to investors. Market research was carried out by Sarah with the help of our marketing expert Barbara Robin.
The new project was named Le Hall, a female orientated soccer club.
To support communication, we tied in with the launch of a French film dedicated to women football. It was called Comme de Garçons: Wsbsport set up a mini soccer pitch outside the Palais de Bercy, where the premiere of the film was happening. The photos of Sarah and her team wearing Le Hall t-shirts ended up in the major French newspapers the day after the event.
Right after this promotional drive, Sarah and her partner Nassim started the real estate research.
Lille is a large city and property prices are high. A good real estate agreement is the basis for the success of a soccer club.
Le Hall had the advantage of presenting an innovative, exclusive, trendy project to promote women’s football and this idea did not go unnoticed.
In recent years, especially in the United States and in Europe, retail is in crisis. Big brand stores close every month. In the United States only more than 12,000 stores closed in 2018. This apocalypse is not just Amazon’s fault, as many think, but it is linked to the changing conditions of the middle class. Consumers have less spending power and education, health care and housing costs have increased. This uncertainty leads people to spend more on experiences than on products … carpe diem in short!
Fortunately, Lillenium, the largest shopping center in Europe, is under construction in Lille. Sarah contacted them and they were very interested in the idea of building a soccer pitch in the mall. They are studying our project in order to assign it a space in the construction.
An indoor soccer center in a shopping center is not a new thing for Wsbsport. WE had the experience of creating the Monclub Futbol at the Decathlon Village of Bouc Bel Air and the PSG Park in a large shopping center in Shanghai, China.
We look forward to seeing that the property of Lillenium definitively assign the space to le Hall so we can start modeling a revolutionary female soccer club in France.
In summary, the services WsbSport offered Sarah Tavano were:
– Project Assessment and validation
– Strategy and Business development plans
– Creation of the corporate vehicle
– F&F fundraising
– Marketing activation
– Market Research
– Presentation Deck